HR Connect a signé une convention de Partenariat avec Univers Promo, Société tunisienne leader sur Tunis dans le marché de la Communication, Commercialisation et PLV.

M. Hassan Ait Ali, Fondateur de HR Connect et M. Ziedd Saidi, Fondateur de la Société Univers Promo ont monté un Projet de lancement de sites web à prix trés compétitifs en Tunisie, Mauritanie et Côte d’Ivoire.

HR Connect est en phase de Création de la charte graphique, catalogues, Prospectus, Flyers, Dépliants, Cartes de visite et Site Web d’Univers Promo.

 Le site de Univers Promo ava être mis en ligne trés prochainement

HR Connect,  Webdesign Maroc, Maroc webdesigner, Traducteur Maroc, Maroc Traducteur

www.frmp.ma est le site  officiel de La Fédération Royale Marocaine de Pétanque(FRMP).

Les couleurs qui sont sur le site reflètent le Maroc( Rouge et vert)

Fédration Royale Marocaine de Pétanque(FRMP), Fédération Maroc, Pétanque Maroc, Boules, Bouliste, club maroc, Sport Maroc

La Fédération Royale Marocaine de Pétanque (FRMP) a une nouvelle identité visuelle grâce aux efforts déployés par ses administrateurs.

Pour plus d’informations, voiçi son site web: www.frmp.ma

 Fédération Royale Marocaine de Pétanque(FRMP), Pétanque Maroc, Pétanque, Boules, Bouliste, Sport Maroc, Fédération Maroc

La Fédération Royale Marocaine de Pétanque “FRMP” a fait appel à HR Connect afin de créer un site web. conscient de l’importance d’une présence sur le Web pour sa fédération, M. Ali Fennane et M. Moussalak El Mostafa ont pris l’initiative de lancer une campagne de communication de grande envergure. Dans ce sens, HR Connect (Agence Conseil en Communication, Création Web et Publicité) a crée pour la Fédération un Logo qui accompagne la démarche de communication adoptée par la fédération, des cartes de visite, paier-en-tête, enveloppes, flyers, affiches..

HR Connect vous invite à visiter le site de la FRMP sur l’adresse: www.frmp.ma

Fédération Royale Marocaine de Pétanque (FRMP): pétanque Maroc, Bouliste Maroc, Bouliste, Fédéaration Maroc, Moussalak, Sport Maroc, Concours sport maroc, Concours de Sport au Maroc

HR Connect vient de finaliser le site web de Acif France société de Construction, Charpentes, Couvertures, Verandas et Piscine basée à Paris en France. C’était un plaisir pour HR Connect de collaborer avec M. Amine BRADAI dans la mise en place du site. HR Connect a pris en charge le réferencement du site web dont l’adresse est la suivante: www.aciffrance.com  . ACIF est l’acronyme d’Artisants Constructeurs d’Iles de France.

Site Web Acif France réalisé par HR Connect, Webdesign Agency, Web Agency, Agence Web

Press releases can help you gain exposure for your business, products or services and increase your visibility and credibility online.

It’s the editorial feel and informative nature that separates it from tradtional advertising. This is a critical distinction. Journalists are trained to weed out and scrap any press releases that come off sounding like a thinly-veiled ad.

The idea is simple, “If you want to advertise your product or company you can buy the ad space like everybody else. If you want me (the journalist) to give you free publicity, you better make my job easier by giving me something that helps my readers live or work better; helps my paper or magazine sell more copies or more ad space, or helps attract more interested visitors and advertisers to my web site.”

You can target traditional media like magazines, newspapers and major online news portals or look to “grassroots” media, like influential site owners and bloggers.

An email press release should be a brief (350 - 500 words) and objective announcement about your company, product or service to the media. Paragraphs should be no longer than 3-4 sentences.

Spend time developing and writing from a unique angle that matches the mindset of your target audience. What you consider “newsworthy,” may be considered “old news” by a journalist. Try to find supporting, unbiased information that adds credibility to your angle.

As you draft and edit your press releases, keep looking at it from the journalists and then the intended reader’s point of view. You have to answer two simple questions:

1. “Why should I the journalist/reader care?”

2. “Why should I stop what I’m doing right now and read this press release?”

Note: It’s considered poor etiquette to attach photos and other documents when contacting reporters through email. It’s better to post that information on your site in an online media kit�including any photographs, biographies, white papers and other product/company information.

If you are working with a very small budget and possess some creativity and writing skill, you can get away with writing your own release and submitting it through free submission services. If you have the money to hire someone, there are many press release services available, with prices all over the map. If you have a larger budget, you can use a service that will write and distribute releases for you. Press Release Guidelines

* Submit to media that reaches your target market.

* The first line of the email message should read FOR IMMEDIATE RELEASE.

* Compose a compelling e-mail subject header and headline (less than 10 words).

* Cover the �five W’s� in your first paragraph.

* Write for a journalist, not a customer (make it �newsworthy�)

* Position your story as a solution to a business or consumer problem or highlight your expertise in an area of interest/trend.

* Provide electronic contact information including an e-mail address and telephone number for the press contact and web address of the company.

* Include testimonials of key clients or endorsement from a ‘non-biased’ sources (with permission).

* Give a brief personal or company background at the end of the release.

* Don�t rely on spell-checker to proofread for you.

* Close the release with -30- or ### which are generally accepted indicators for the end of a story.

Example

FOR IMMEDIATE RELEASE

Peanut Boy Introduces Squeezable Peanut Butter

PLANTERS, Mass. � January 16 (Tike Press)- Paragraph One�

Body Text/Paragraphs

Hassan Ait Ali, HR Connect, Communication 1 Traduction Maroc

Are press releases really important ?

It seems to me that some web users are completely unaware of the importance and the power of a good press release.

I�ve read recently somewhere a user�s assertion that really scared me:

“Press Releases have been devalued a lot by Google, so they�re no magic answer.”

Who cares whether Google values or devalues a press release?

Press releases are not addressed to Google, but to the people! While online press releases might generate positive �secondary effects�, such as inbound links, this is not their main purpose.

You might be surprised to learn that press releases are really powerful online media tools. I am not talking just about immediate results, but also about results that can be seen in time, sometimes weeks, even months, after� “releasing the news”.

I am still amazed that people confuse advertising and publicity. Could it be because in the dictionaries these two terms are synonyms? Then I�ll not write �publicity� anymore, but public relations. Advertisers focus on the �now� and on the direct sales.

Public relations experts focus on the long-term relationships with the industry, clients, media and business partners. Public relations generate �credibility�. Sometimes PR experts present news about a company in the form of relevant press releases.

If online PR officers should focus on keyword optimization to ensure broader exposure, offline things are easier. But offline press releases don�t have such huge chances of coverage as it happens online! From my point of view, using the Web for certain public relations campaigns is far more worth than using offline channels.

Press releases are read by journalists online or offline, and if they decide a story is worth publishing, they might write an article or publish it “as is”.

To make a long story short, an online press releases has the following purposes:

• to give journalists information that is useful and accurate about a product, service, company and even a person;
• to gain public confidence and strengthen public image for a brad, company or product;
• to inform the market of a new or improved product or service.

The purpose of a press release, I have to repeat that till it is clear, is not to make a sale, but to �announce� in a sober, neutral and realistic manner news about products, services and changes. The press release is not a story that should be published word for word. It�s just a tool to grab the attention of the editors.

Hassan Ait Ali, HR Connect, Webdesign Maroc, Web Design Maroc Traduction Maroc, Flash Maroc, Formation Maroc, Multimedia Maroc, Interprétariat Maroc, Web Agency Maroc, Web Maroc, Agence Conseil en Communication Maroc, Communication Maroc, Agence Conseil Maroc, Consulting Maroc, Tourisme Maroc, Développement Web Maroc, Outsourcing Web Maroc

When the media comes calling, do you know how to handle the situation to gain positive visibility for your company? Often, small business owners miss out on great opportunities�or turn a potentially positive situation into a negative one for their firms. Dealing with the media does not have to be scary or confrontational.

A writer or reporter working on a story will often contact local businesses for one of three reasons: to get an expert opinion from inside a particular industry; to obtain a reaction to a trend or recent event from a local business; and to gain background information on a complex subject. All of these reasons give you a great opportunity to position yourself as an expert and a leader. Use these five tips to work with reporters, and reap the benefits in good publicity.

Answer the phone. I�m amazed at the number of business people who shy away from taking a call from a writer or reporter. Writers are calling to get an industry perspective or to gain a quote from an expert�you. You can�t be quoted if you don�t answer the phone!

Respond promptly. Writers work on deadline. A reporter for a daily newspaper may have only a few hours in which to gather information before the story is due. A magazine writer may have a few days. So many times I�ve seen business owners put off returning a call only to find out that the article has been written without their input. Think of the opportunity to get quoted positively as a free ad for your company. It�s a gift. Don�t keep the giver waiting.

Avoid paranoia. Although it is fashionable in some circles to be cynical (and even hostile) to the media, the truth is that most reporters are just trying to do a day�s work�which for them is writing articles and stories. Unless your firm has done something wrong, the writer is rarely �out to get you.� Some companies create a negative story where none previously existed by treating reporters as the enemy or by responding in an adversarial way. Give the writer the benefit of the doubt. You certainly don�t want to volunteer any negative information, but you can use the power of the pen to showcase your company in a positive light. Never say �no comment.� It always makes you look guilty or scared. Even in a bad situation, say something that offers insight into the actions you plan to take or the way you hope to turn things around.

Think before you speak. I�ve heard people complain about being misquoted by writers or even made to look bad. In reality, the reporter most likely used the person�s exact words, which may not have come across very well when the person read what he actually said. You can avoid having this happen to you by taking a moment to collect your thoughts instead of blurting out the first thing that comes to mind. Asking for a moment to think through the question is perfectly legitimate. Most writers will be willing to wait. After all, the writer wants a good quote, too! So take a moment and say what you really mean. It will look better the next day when you read it in print.

Avoid puffery. Avoid the urge to brag. Saying that your company is the best, the only or the first in its industry creates liability for the writer unless you can back up your claim. Talk about your services and what makes your company different, but avoid overstatements that are likely to get your quote deleted.

By using these five tips, you can leverage a writer�s question into great visibility for your company. Always be sure to spell out your name even if the writer forgets to ask, and make sure he or she has your correct title, the full name of your business, and even your email address for any follow-up questions or clarifications. By making the most of the chance to be quoted, you are putting good public relations to work for your company�for free!

Hassan Ait Ali, HR Connect, Media Maroc

Crisis Communications :

you have a crisis management or crisis communications plan for your business or organization? Do you believe your business or organization is too small to need a crisis communications plan? Or do you believe that crises only happen to others?

If you are like the majority of businesses and organizations today, especially small to medium sized ones, you answered NO to the first question and probably YES to the second question. And I hope you answered NO to the third question.

Well, I cannot emphasize too strongly that no matter how big or small you are, every organization should have a crisis management and crisis communications plan.

If you read the newspapers or watch the news on TV or hear the news on the radio, you know that crises happen every day. No person or organization is immune from crises. Think about such recent crises as fires, bank robberies, corporate scandals, sexual harassment, product recalls, death of top executives, closing a facility, etc.

So what should you do? The answer: develop a crisis management plan in 2 parts. The first part is the crisis management plan (how your company or organization will deal with the crisis at hand to minimize negative impacts). The second part is the crisis communications plan (how you will communicate with the media and the public about the crisis).

Too many companies prepare one without the other. Both are critically important. Your goal needs to be that most crises will never get reported in the media because you handled the situation skillfully enough that it never became visible to the media. And the development and implementation of a good crisis communications plan will help make sure of that.

Some great tips and techniques for your crisis management program can be found on the Public Relations Society of America website. General principles that can positively affect your actions and communication in a crisis situation.

Crisis communication planning can help you deal effectively with those unexpected disasters, emergencies or other unusual events that may cause unfavorable publicity for your organization.

Before the crisis, successful communication will depend, in large part, on the preparations you make long before the emergency occurs.

During the crisis, your focus is to deal with the situation, gather accurate information and communicate quickly.

Reporters provide few surprises in a crisis situation.

Your spokesperson should be forthright in dealing with media questions. There are, however, some questions he or she simply cannot and should not answer.

Your spokesperson should not respond to media questions with “no comment” because this answer can imply a lack of cooperation, an attempt to hide something or a lack of concern. There are more appropriate responses when he or she either doesn’t have one or is not at liberty to give certain information after the crisis.

Hassan Ait Ali, HR Connect, Webdesign Maroc, Web Design Maroc Traduction Maroc, Flash Maroc, Formation Maroc, Multimedia Maroc, Interprétariat Maroc, Web Agency Maroc, Web Maroc, Agence Conseil en Communication Maroc, Communication Maroc, Agence Conseil Maroc, Consulting Maroc, Tourisme Maroc, Développement Web Maroc, Outsourcing Web Maroc

Le format .swf générer par flash est un format ouvert. C’est à dire que Macromédia en a fournis les bases à certaines entreprises afin que leurs logiciels puissent aussi créer des animations au format FLASH. Voici quelques uns de ces logiciels…

FlashMX : est édité par macromedia inventeur du système flash

Live Motion : C’est le grand concurrent de FlashMX. Live motion est éditer par Adobe et en est actuellement à sa version 2.0. Son interface est d’avantage orientée objet. Site: live motion.

Swish: En très peu de temps swish est devenu l’un des logiciels les plus populaires pour créer des animations en flash.Il ne permet d’animer que des éléments de type texte, mais il possède une foule d’effet prédéfinis qui accélerent considérablement le travail d’animation.

Fire Starter: A l’image de swish il permet la création des animations Flash à l’aide d’effets prédéfinis.Il permet la gestion des sons et l’ajoue de bon nombre d’effets sur des images bitmap. Site: Fire Starter

Swift 3d Il marie parfaitement les possibilités d’animations vectoriels de flash et le dessins en 3d. Il est maintenant disponible en tant qu’éditeur à part entière. Il permet la création d’animation tridimensionnelles mais egalement leur exportation sur le web. Site: Swift 3D

Illustrator: Même s’il est destiné avant tout à la création sur papier, il s’est bien vite adapté à la création vectoriel pour le web. Ses outils de dessins puissants font de lui une solution de luxe.

Hassan Ait Ali, HR Connect, Webdesign Maroc, Web Design Maroc Traduction Maroc, Flash Maroc, Formation Maroc, Multimedia Maroc, Interprétariat Maroc, Web Agency Maroc, Web Maroc, Agence Conseil en Communication Maroc, Communication Maroc, Agence Conseil Maroc, Consulting Maroc, Tourisme Maroc, Développement Web Maroc, Outsourcing Web Maroc - flash maroc

Les feuilles de styles (en anglais CSS : Cascading Style Sheet) permettent de définir la representation graphique d’un élément HTML. Vous controlez ainsi la representation de votre document dans le navigateur de vos visiteurs (mais aussi la façon dont le document sera imprimé…)

Cette technologie est définie dans une norme élaborée par le W3C (World Wide Web Consortium). Il en existe plusieurs version CSS1 pour la version 1, CSS2 (version 2) …

Un petit exemple pour mieux comprendre :

la méthode classique pour écrire en bleu est la suivante :

<font color=“blue”>ceci est bleu</font>

ce qui donne :

ceci est bleu

A present avec l’aide d’une feuille de style nous allons force l’ecriture de toutes les sections DIV en bleu. Cela s’écrit de la façon suivante :

<style>

div.test { color: blue; }

</style>

<div class=“test”>ceci est bleu</div>

Le résultat est le même :

ceci est bleu

Petite explication : la section style permet de définir une feuille de styles. On spécifie ensuite le tag html et les attributs que l’on souhaite modifier (ici color). Et voila le tour est joué. C’était votre première feuille de style.

Hassan Ait Ali, HR Connect, Web Design Maroc Traduction Maroc, Flash Maroc, Formation Maroc, Multimedia Maroc, Interprétariat Maroc, Web Agency Maroc, Web Maroc, Agence Conseil en Communication Maroc, Communication Maroc, Agence Conseil Maroc, Consulting Maroc, Tourisme Maroc, Développement Web Maroc, Outsourcing Web Maroc

La création de site Internet nécessite la maîtrise des technologies suivantes :

Html

C’est le langage qui permet de créer à proprement parler votre site Internet, il permet la mise en forme et l’architecture de votre création

css

Pour la mise en page, le choix des couleurs, la taille des polices de votre site Internet, on utilise les feuilles de style. La création d’un site Internet moderne passe par l’utilisation des css

php / mysql

La gestion d’un site internet dynamique passe par l’utilisation d’un base de données, la plupart des hébergeurs proposent mysql et l’utilisation de php pour accéder et traiter les données.

Création site Internet

Référencement

Le référencement consiste à enregistrer votre site dans les moteurs de recherche, c’est une étape importante et relativement simplement mais indispensable une fois la création de votre site Internet terminée

Positionnement d’un site Internet

Beaucoup moins trivial que le référencement, le positionnement nécessite des heures de veille technologique et de tests sur les moteurs pour que votre site Internet puisse jouir d’une bonne visibilité

Création site Internet

Hébergement d’un site Internet

La création d’un site Internet ne sert à rien tant qu’il n’est pas en ligne, pour cela vous aurez besoin d’un hébergement professionnel qui assurera un temps d’accessibilité de votre site optimal sur Internet

Achat nom de domaine

Un professionnel saura également vous conseiller à acheter un nom de domaine pertinent et allié utile au référencement

HR Connect vous aide dans chacune des étapes de la création de site web. Si votre objectif est un création de site web, lisez d’abord un petit peu sur la ‘Création d’un site‘ pour voir quelles sont les économies que vous allez faire et si cela en vaut bien la peine. Pour la création de site, les 3 étapes sont les suivantes.

Hassan Ait Ali, HR Connect, Webdesign Maroc, Web Design Maroc Traduction Maroc, Flash Maroc, Formation Maroc, Multimedia Maroc, Interprétariat Maroc, Web Agency Maroc, Web Maroc, Agence Conseil en Communication Maroc, Communication Maroc, Agence Conseil Maroc, Consulting Maroc, Tourisme Maroc, Développement Web Maroc, Outsourcing Web Maroc